Seraphine Atelier
A handcrafted fashion brand identity.
The Story
Seraphine Atelier is a poetic fashion identity inspired by the timeless elegance of handwriting, textures, and femininity. This project began with a desire to capture the spirit of vintage Parisian ateliers—intimate, refined, and full of character.
The name “Seraphine” draws from the angelic and delicate, while “Atelier” grounds it in craftsmanship. The brand speaks in soft tones, graceful curves, and personal touches—inviting the viewer to slow down and appreciate artisanal beauty.
Logo Breakdown
The logo was crafted from the handwritten signature of the French writer Colette. Its imperfections and flourishes reflect the personality and romance of Seraphine Atelier—where every curve is intentional, and every mark is human.
“I wanted Seraphine Atelier to feel like a whispered memory—something elegant, lived-in, and tenderly made. A celebration of handwriting as identity.”