НЕ СТЕ САМИ!
Designing a brand of solidarity and hope.
The Motive
“НЕ СТЕ САМИ!” (You Are Not Alone!) is a Bulgarian charity organization providing direct help to children in need. The goal was to create a visual identity that feels warm, bold, and inclusive — something that invites trust and reminds people that they are never alone in their struggles.
I led the full creative direction — from the logo to the website — designing with empathy and clarity to support the organization's mission.
The Design Process
Initial explorations focused on symbols of unity, care, and human connection—resulting in a simple handshake embraced by a circular form.
A warm, rose-pink palette was chosen to reflect compassion and solidarity, paired with soft neutrals for balance and clarity.
The Final Result
The final logo uses bold, circular forms and clean geometry to express togetherness, protection, and clarity. It works beautifully across digital and print media.
The website reflects the brand’s clarity and warmth. It guides users toward understanding the cause, donating, or getting involved—while remaining accessible and responsive across all devices.